Brämhults is a small juice company with high standards. They are on a first name basis with many farmers around the world and try to transport most of their fruits by boat, since it has less impact on the environment. The fruit is pressed and bottled without additives, and the peels and pulp that are left become food for the milk cows next door.

There is ONE problem.

The famous Brämhults bottle is not a part of the Swedish refund system. Since the content is perishable and even small parts of it ferment after only 18 days, it would be a sanitary disaster in the current system. Instead, Brämhults only hope has been that their customers recycle the bottles in the closest container for rigid plastic.

Until now.

Together with Kalle Hagman and Petter Prinz, we have launched a completely new refund system: If customers upcycle the empty bottles into something useful instead of throwing them away, they receive a new bottle of juice for free.

In order to show the possibilities with the new refund system, Brämhults shows three suggestions of upcycling: a watering can, a balloon inflater and a juice extractor! The contributed films from the customers will be collected at the YouTube channel bramhultsrejuice.