Every morning, a small juice company outside of Borås receives tons of orders. Every day, fruits are squeezed and bottled. And every evening, the bottles are sent off to the shops. No juice is left in storage over night.

Brämhults’ freshly squeezed juices have the shortest shelf life on the market: thanks to a mild pasteurization (72 degrees Celsius for 20 seconds) they make it for at maximum 18 days without any additives (thereafter they start fermenting). Compare this with, for example, Tropicana, whose products often have a lifecycle of more than one year.

When we were asked to help Brämhults with their Internet platform, we wanted to do more than telling how fresh their juices are; we wanted to show it.

Instead of creating a corporate website that lasts forever, we remake the whole site every 18^th day. So now, the Brämhults website has as short shelf life as their products, communicating the business idea through action.

The concept allows new kinds of diversity; the more the web presence is changed, the stronger the communication becomes. Look and feel is dependent on the actual theme of the time period: It can be about product launches, ideas for product development, interactive ideas around the brand or something completely different. That way, we develop a platform offering the most enthusiastic customers an opportunity to contribute with their own ideas.

The technical structure is very simple and built on an Open-Source CMS solution. It is a cost-efficient, flexible platform that can continuously be built upon for a long time coming.

We do not expect the whole world to visit bramhults.se twice a month. But we will receive the means to entertain humorous, different ideas that can be distributed to those places on the Internet where people already are.