Brämhults Rejuice

Brämhults’ famous bottle is not part of the deposit system, as the content is fresh. The company has so far relied on its customers recycling the bottles themselves. But not anymore.

Together with Kalle Hagman och Petter Prinz, we introduced the deposit system “Rejuice”: If you manage to transform the bottle into something usable instead of throwing it away, you will receive a new bottle of Brämhults for free.

In order to illustrate the possibilities with the new deposit system, we presented three suggestions for upcycling of the bottles: a watering can for flowers, a balloon pump and a juice press! All videos uploaded by customers are collected on a dedicated YouTube channel.