A week without Facebook?

The first challenge in the project Disconnect with Kobbs was also the toughest one:
a week without Facebook.

Over 1,5 million Swedes update their Facebook profile on a daily basis. Just as many comment on what others have written. But at the same time, people are getting stressed by being available online at all times. This so called “Facebook addiction” has generated countless blog comments and news articles as well as regular support groups. More and more people counter-act by disconnecting.

The challenge was to refrain from logging in to Facebook for as long as possible. Those, who succeeded, were given, besides a whole lot of respect, a beautiful teacup from Kobbs. The challenge got a lot of attention and many participants – until Facebook pulled the plug.