Natural vitamin water

When sugar containing products like Vitamin Water and Vitamin Well were accused of applying misleading advertising, Brämhults took the opportunity to introduce the first natural vitamin water on the Swedish market.

It’s made out of freshly squeezed fruit and regular tap water with nothing else added. The natural vitamin water is ecofriendly, tasty, healthy
- and pretty funny.

The idea of vitamin water is based on an existing behavior that Brämhults has noticed talking to its customers. Many blend their juice with water and drink it, for example after a workout. This directly corresponds to Brämhults’ mind-set.