Blood in, juice out

Stockholm is in need of more blood donors. In order to illustrate the problem and to do something about it, Brämhults and Blodcentralen teamed up in a mutual campaign in March of 2010.

With the slogan ”Give blood. Receive juice”, all citizens of Stockholm, who applied as new blood donors, recieved a bottle of freshly sqeezed blood oranges for free. As it happened to be the flavor of the season.