Disconnect with Björn Ranelid

Kobbs tea has helped people to take a break from their stressful lives for more than 200 years. Today, we need it more than ever. Disconnect with Kobbs is a series of challenges that reward those who dare to leave the Internet for a while and spend some time with each other – perhaps over a cup of tea.

To celebrate the launch of two new teas, Kobbs gave five people the chance to disconnect for a whole day, while handing over their digital lives to famous Swedish writer Björn Ranelid.

Except being a nice pause for the chosen five and more entertaining Facebook feed for their friends, Björn’s ambitious status updates were published live on the Kobbs’ website, generating huge attention with dazzling phrases:

– The world’s most advanced computer does not mourn or weep and never falls in love. A child can laugh at it. It’s emotionally illiterate.