Disconnect during Earth Hour

“Disconnect with Kobbs” is a series of challenges aimed at daring to leave the Internet for a moment and to meet IRL. Earth Hour presents itself as a perfect opportunity to do so.

On March 26th, 2011, millions of Swedes turned the light off to shed light on the environment. Imagine, if we could make them turn off their computers as well? To encourage this, Kobbs treated everyone, who disconnected during earth hour, with a pack of Fairtrade Darjeeling.

Kobbs also took the opportunity to turn off Stockholm’s Central Station, to transform it into a cosy living room and to serve travelers tea in the darkness.