The Impossible Pitch

“Volontaire is a small agency with big ambitions. Recently, they gave three interns a mission.

1. Pitch on Adidas worldwide.
2. Win the account.
3. Within three weeks.

Why?
Because according to Adidas,
Impossible is Nothing.”

To demonstrate how Volontaire works, we gave our interns Malin Berg, Henrik Bohman and Elisabeth Fischer tree weeks to win one of the world’s largest brands by taking its own words as hostage. The project proved our conviction that companies have totally lost the control over their brands.