Transparent advertising

When Ballerina introduced its new cookie, we wanted to prove how great it tasted. Therefore, we let the customers’ reactions become the advertising
- in real time and without editing.

Everything that was said about the cookie online was collected on the website ballerinakladdkaka.se. The website quickly filled up with comments that praised Göteborgs Kex’s latest invention.

To inspire people to dip their Ballerina, in milk for example, we also made an instructional video.