On the 30th September 2010, the 50-öre-coin ceases to be a official medium for payment. Until that day, the Red Cross aims to collect the 342 million coins currently in circulation to those in need. Thanks to a revolutionary logistical cooperation with ICA and SEB, thousands of collection points have been created throughout the country.
The collection lasts for a total duration of 18 months and represents a collective effort: all of Sweden’s purses and pockets have to be searched in order to collect the potential 172 million SEK. The weight of the copper itself is estimated to 1 265 tons!
The donations are earmarked for the Red Cross’ aid in Sweden; this includes visits of lonely citizens, help with homework and the center for tortured refugees. The number of 50-öre-coins collected and their path to those in need will be accounted for on the Red Cross’ website.
